VICEROY GENTS ESCALANTE AUTOMATIC WITH SECONDS SUB DIAL & COGNAC LEATHER STRAP / SILVER DIAL / TRANSPARENT BACK ***Compare At $2,295.00*** The Viceroy brand was first created in Switzerland in 1951 at the hand of DESCO, the owner of the Maurice Lacroix brand, which had already existed for 50 years. In 1982, Grupo Munreco acquired the rights to the brand on a global scale and started to commercialize it in Spain. In 1990, the product strategy was clarified and in 1993 was outlined in its commercial policy. 1996 is when Viceroy begins to be noticed on the market with the creation of the "gold" brand (line), the creation of a plan which resulted in very competitive products and the first ad campaign to strongly push the brand, featuring actor Carlos Larrañaga, famous for participating that year in the series, Farmacia de Guardia. The true boom in sales would not occur until 1997, when the ad campaign began featuring Julio Iglesias, who is even today identified as ambassador for the brand. Three years later, Viceroy came to the forefront of its line, sold by and requested for by many chains, which seek to sell our products from store to store. The unprecedented success of Viceroy is not tied merely to ad campaigns that featured Julio Iglesias and Emilio Alzamora, World Champion of 125 CC motorcycle racing, but can rather be attributed to various factors, including a varied product line with over 600 items at a variety of prices, an excellent cost-quality ratio and so forth. Viceroy has never stopped growing. In 1999, its line of jewelry met with great success, along with other products (sporting items, gold plated watches, etc) This year, Viceroy is gambling on a new image, with on the one hand a more classic look with its Gold brand, while using Hollywood actor Melanie Griffith as its new ambassador for its new prestigious line of watches. That campaign was launched in March of 2001, and was unprecedented in its repercussions. The marriage of Melanie Griffith and the Viceroy brand has created a great deal of hubbub. On the other hand, a newer look was introduced in its Steel brand as Viceroy introduced ambassador Alexander Sanz, who fits in perfectly with brand recognition. In addition, Viceroy s connection to sports has never been clearer than in ties to teams, such as the watch commemorating Real Madrid s 100th anniversary, or its current association with Atletic Bilboa or Real Zaragoza. Keeping in line with its association of great celebrities, Viceroy is proud to have the recognized international artist, Enrique Iglesias, within its family; an image that he carries across all five continents. VICEROY GENTS ESCALANTE AUTOMATIC WITH SECONDS SUB DIAL & COGNAC LEATHER STRAP / SILVER DIAL / TRANSPARENT BACK Viceroy has been a trusted watch brand in most of Europe since its beginnings in 1951, and only continues to grow with its continued innovations of timekeeping. Like Escalante, himself, this timepiece offers a classical look while at the same time anticipating the dawn of modern technology and style. The spiraled silver dial is enhanced with blue Breguet styled hands and Arabic minute markers. Though, unlike most watches with a central seconds hand, this one has the seconds placed upon a smaller subsidiary dial. All this with a high grade stitched leather strap and an exposed back that shows the meticulous work that goes into every Viceroy timepiece. Features 1 Year Warranty Water-Resistant 30 Meters Sweep Second Hand All Stainless Steel Case - High Quality Leather Strap Dial Diameter 1 1/4 Inches Including Bezel All Papers & Warranty Card Beautiful Presentation Gift Box Stock #LBDIPSL Features In Depth -- Movement -- 3806 Automatic, Mechanical movement -- Functions -- Hours, Minutes, Sweep Seconds sub-dial at 6 O'clock; Minute tracker with markers at every five minutes -- Case -- Stainless Steel; Screw-down case back; Exhibition case back; Sapphire coated crystals front & back; Textured dial; Water Resistant to 30 Meters (100 Feet) -- Band -- Tan/Brown, Genuine Leather Strap; Stainless Steel buckle We Do Not Sell Knock Offs - All Watches Are Guaranteed To Be Authentic. WARRANTY This unit is BRAND NEW and comes with a 1 year warranty.