What is List Price?

In most cases, list price is the price for the product, new and unused, as recommended by the manufacturer for retail sale, and Watchesandgifts.com has confirmed at least one instance in which the product is being sold at that price. In cases where there is no manufacturer’s recommended retail price, list price represents either (1)the manufacturer’s suggested retail price for a comparable product, new and unused; (2) an estimated price derived from standard wholesale and retail markups for this type of product; (3) the retail price at which Watchesandgifts.com has found the product or a comparable product offered for retail sale in at least one instance; or (4) the comparison price stated by at least one other online vendor for the same product or a comparable product. Listprice is not necessarily the lowest price at which the product is commonly sold, and often will be higher than the actual price at which the product is sold. However, pursuant to the terms of its Low Price Guarantee, Watchesandgifts.com does provide you with assurance that, whatever difference there may be between list price and actual selling prices, Watchesandgifts.com’s own price for the product is the lowest you will find anywhere online.